Issue link: http://howardcc.uberflip.com/i/1045043
2 Winter/Spring 2019 443-518-1700 howardcc.edu/ConEd Marketing & Social Media Practical Marketing for a Small Business Does your business advertise? Do you have seasonal sales promotions in place? Are you getting a fair return from the distribution of fliers and other printed materials? Is your website attracting new business? Is your business active in social media? is class will connect all these dots for your small business success in the "New Era of Marketing." You will be empowered with the tools to develop a dynamic, concentrated and effective communication strategy. Instruc - tor Pedro Marin has corporate and entrepreneurial strategic marketing experience. .8 CEUs. $105 (includes $40 in fees*) Wed 6:30pm-9pm, Feb 6-Feb 20 XB-501 6368 #5041 Gateway Campus Wed 6:30pm-9pm, May 8-May 22 XB-501 6369 #5042 Gateway Campus Digital Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. is three-part series cov- ers the essentials of e-marketing. You will explore ways to improve email promotions, increase website traffic, and online advertising techniques. You will receive an email with login instructions by the start date. Please visit yougotclass. org/catalog.cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Feb 4-Apr 26 XO-933 4710 #5829 Online Apr 1-Jun 28 XO-933 4719 #5838 Online Introduction to Social Media Social media has become extremely popular because it al- lows people to discover, read and share news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use, including Facebook, Twitter, LinkedIn, Google+, and more. Find out why millions are finding social networking to be profitable both socially and professionally. $60** (fee based, no waivers) Fri 9am-12pm, Feb 8 XE-302 8234 #5793 Gateway Campus Lab A Wed 1pm-4pm, Mar 27 XE-302 8233 #5792 Gateway Campus Lab C Fri 9am-12pm, Apr 26 XE-302 8354 #5955 Gateway Campus Lab E BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class. Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don't already have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers) Fri 1pm-4pm, Feb 8 XE-560 8235 #5794 Gateway Campus Lab A Fri 1pm-4pm, Apr 26 XE-560 8355 #5956 Gateway Campus Lab C Social Media for Business Series Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market, and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogging, YouTube, LinkedIn, and more are discussed. You will receive an email with login instruc- tions by the start date. Please visit yougotclass.org/catalog. cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Feb 4-Apr 26 XO-900 4709 #5828 Online Apr 1-Jun 28 XO-900 4718 #5837 Online