Issue link: http://howardcc.uberflip.com/i/1091521
2 Summer 2019 443-518-1700 howardcc.edu/ConEd Marketing & Social Media Marketing Strategies for Today and Tomorrow Learn the timeless marketing basics that every business owner must know, including marketing metrics, targeting by profiling, advertising, sales, customer service, web strategies and more. $70 (includes $40 in fees*) Sat 9am-4pm, Jun 1 XB-340 M1611 #0657 Laurel College Center Sat 9am-4pm, Jun 8 XB-340 M1612 #0658 Laurel College Center Sat 9am-4pm, Jun 22 XB-340 M1628 #1339 Laurel College Center Sat 9am-4pm, Jul 27 XB-340 M1626 #1272 Laurel College Center Sat 9am-4pm, Aug 10 XB-340 M1627 #1273 Laurel College Center Marketing Your Meetings and Exhibits Learn what to include in your marketing plan and how to understand the purpose of your meetings and exhibits. is class will show you how to analyze your target market, deter- mine the factors that will affect your budget, how to identify and understand your competition, and how to monitor the results of your marketing plan. $45** (fee based, no waivers) Thu 6:30pm-9:30pm, Jun 13 XE-705 M1620 #0686 Laurel College Center Thu 6:30pm-9:30pm, Aug 1 XE-705 M1621 #0688 Laurel College Center Digital Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. is three-part series cov- ers the essentials of eMarketing. You will explore ways to improve email promotions, increase website traffic, and online advertising techniques. You will receive an email with login instructions by the start date. Please visit yougotclass. org/catalog.cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Jun 3-Aug 30 XO-933 4910 #1198 Online Introduction to Social Media Social media has become extremely popular because it al- lows people to discover, read and share news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use, including Facebook, Twitter, LinkedIn, In- stagram, and more. Find out why millions are finding social networking to be profitable both socially and professionally. $60** (fee based, no waivers) Wed 1pm-4pm, Jun 19 XE-302 8353 #5954 Gateway Campus Lab C Fri 1pm-4pm, Aug 9 XE-302 8441 #1247 Gateway Campus Lab E BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class. Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don't already have a website. Find out what you need to know to get started now. Prerequisite: You must have a Facebook account. $60** (fee based, no waivers) Tue 1pm-4pm, Jul 16 XE-560 8443 #1249 Gateway Campus Lab C Make Instagram Work for You NEW! More than 25 million companies worldwide are already us- ing Instagram for business, and more than 200 million users visit at least one business profile every day. In this course, we'll cover the basics of using Instagram for your business or organization and show you how to plan, manage, and optimize your Instagram strategy. 3 hours. $60 (fee based, no waivers) Fri 9am-12pm, Aug 9 XA-391 8458 #1267 Gateway Campus Lab E Social Media for Business Series Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogging, YouTube, LinkedIn, and more are discussed. You will receive an email with login instruc- tions by the start date. Please visit yougotclass.org/catalog. cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Jun 3-Aug 30 XO-900 4909 #1197 Online