Issue link: http://howardcc.uberflip.com/i/743331
2 ■ Winter 2017 443-518-1700 ■ howardcc.edu/ConEd Marketing & Social Media Practical Marketing for a Small Business Does your business advertise? Do you have seasonal sales promotions in place? Are you getting a fair return from the distribution of fliers and other printed materials? Is your website attracting new business? Is your business active in social media? is class will connect all these dots for your small business success in the "New Era of Marketing." You will be empowered with the tools to develop a dynamic, concentrated and effective communication strategy. Instruc- tor Pedro Marin has corporate and entrepreneurial strategic marketing experience. .8 CEUs. $105 (includes $40 in fees*) ■ Tue 6:30pm-9pm, Feb 21-Mar 7 XB-501 6107 #3222 Gateway Campus Digital Marketing Certificate ★NEW!★ Earn a Continuing Education Certificate of Completion for Professional Development. is three-part series covers the essentials of eMarketing. Students will explore ways to im- prove email promotions, increase website traffic, and online advertising techniques. Please visit yougotclass.org/catalog. cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) ■ Mon-Fri, Feb 6-Apr 28 XO-933 4409 #4251 Online Mobile Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Mobile phones are changing the way consumers interact with brands and connect to the world. Learn about location-based marketing, mobile pay- ments, and QR codes. Discover how mobile marketing can help retain existing customers and attract new ones. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443- 518-4680 for more information. $595 (includes $570 in fees*) ■ Mon-Fri, Feb 6-Apr 28 XO-920 4287 #3739 Online Introduction to Social Media Social media has become extremely popular because it al- lows people to discover, read and share news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use, including Facebook, Twitter, LinkedIn, Google+, and more. Find out why millions are finding social networking to be profitable both socially and professionally. $60** (fee based, no waivers) ■ Thu 9am-12pm, Feb 16 XE-302 8240 #3913 Gateway Campus Lab D ■ Thu 1pm-4pm, Mar 30 XE-302 8241 #3914 Gateway Campus Lab D Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans, and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don't already have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers) ■ Thu 1pm-4pm, Feb 16 XE-560 8242 #3915 Gateway Campus Lab D Social Media for Business Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogging, YouTube, LinkedIn, and more are discussed. Please visit yougotclass.org/catalog.cfm/ HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) ■ Mon-Fri, Feb 6-Apr 28 XO-900 4286 #3736 Online BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. Attention, PR & Marketing Professionals! Are you and your colleagues in need of training in communication, marketing or in another business area? The courses listed in this publication can be customized for your organization. Call Sharrie Hornak at 443-518-4459. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class.