Issue link: http://howardcc.uberflip.com/i/783882
2 ■ Spring 2017 443-518-1700 ■ howardcc.edu/ConEd Marketing & Social Media Digital Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. is three-part series covers the essentials of emarketing. Students will explore ways to improve email promotions, increase website traffic, and de- velop online advertising techniques. Please visit yougotclass. org/catalog.cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) ■ Mon-Fri Apr 3-Jun 30 XO-933 4560 #8402 Online Mobile Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Mobile phones are changing the way consumers interact with brands and connect to the world. Learn about location-based marketing, mobile pay- ments, and QR codes. Discover how mobile marketing can help retain existing customers and attract new ones. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443- 518-4680 for more information. $595 (includes $570 in fees*) ■ Mon-Fri Apr 3-Jun 30 XO-920 4559 #8401 Online Introduction to Social Media Social media has become extremely popular because it al- lows people to discover, read and share news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use, including Facebook, Twitter, LinkedIn, Google+, and more. Find out why millions are finding social networking to be profitable both socially and professionally. $60** (fee based, no waivers) ■ Thu 9am-12pm, May 4 XE-302 8343 #8293 Gateway Campus Lab B ■ Thu 1pm-4pm, Jun 8 XE-302 8342 #8292 Gateway Campus Lab A Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don't have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers) ■ Thu 1pm-4pm, May 4 XE-560 8344 #8294 Gateway Campus Lab B Social Media for Business Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogs, YouTube, LinkedIn, and more are discussed. Please visit yougotclass.org/catalog.cfm/How - ardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) ■ Mon-Fri Apr 3-Jun 30 XO-900 4558 #8400 Online Intro to Social Media for Event Planners is course is meant to help you understand the fundamen- tals of cultivating an audience, get the needed marketing for your event, and start and maintain a positive digital marketing campaign. It will focus on what social media is, how to use social networking sites, and what tools to use to keep abreast of it all. Learn the tricks of the trade and other professional marketing tools. $35 (fee based, no waivers) ■ Thu 6:30pm-9:30pm, Apr 27 XB-246 M1680 #8102 Laurel College Center Marketing Your Meetings and Exhibits Learn what to include in your marketing plan and how to understand the purpose of your meetings and exhibits. is class will show you how to analyze your target market, determine the factors that will affect your budget, identify and understand your competition, and monitor the results of your marketing plan. $35** (fee based, no waivers) ■ Thu 6:30pm-9:30pm, Apr 20 XE-705 M1665 #8086 Laurel College Center BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class.