Issue link: http://howardcc.uberflip.com/i/808701
2 ■ Summer 2017 443-518-1700 ■ howardcc.edu/ConEd Marketing & Social Media Digital Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional development. is three-part series covers the essentials of eMarketing. Students will explore ways to im- prove email promotions, increase website traffic, and online advertising techniques. Please visit yougotclass.org/catalog. cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) ■ Mon-Fri Jun 5-Sep 1 XO-933 4680 #9489 Online Mobile Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Mobile phones are changing the way consumers interact with brands and connect to the world. Learn about location-based marketing, mobile pay- ments, and QR codes. Discover how mobile marketing can help retain existing customers and attract new ones. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443- 518-4680 for more information. $595 (includes $570 in fees*) ■ Mon-Fri Jun 5-Sep 1 XO-920 4679 #9488 Online Introduction to Social Media Social media has become extremely popular because it al- lows people to discover, read and share news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use, including Facebook, Twitter, LinkedIn, Google+, and more. Find out why millions are finding social networking to be profitable both socially and professionally. $60** (fee based, no waivers) ■ Thu 1pm-4pm, Jun 8 XE-302 8342 #8292 Gateway Campus Lab A ■ Tue 9am-12pm, Aug 15 XE-302 8427 #9396 Gateway Campus Lab D Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don't already have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers) ■ Tue 1pm-4pm, Aug 15 XE-560 8428 #9397 Gateway Campus Lab D Social Media for Business Series Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogging, YouTube, LinkedIn, and more are discussed. Please visit yougotclass.org/catalog.cfm/ HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) ■ Mon-Fri Jun 5-Sep 1 XO-900 4678 #9487 Online Project Management Project Management Basics Get introduced to the methods and techniques project managers use to effectively initiate, plan, control, and re- port on their projects. Managers with limited experience will learn project management concepts, terms, tools, and aspects of the project lifecycle as described in the Project Management Institute's PMBOK® Guide. 1.2 CEUs. $495 (fee based, no waivers) ■ Wed,Fri 9am-4pm, Aug 9-Aug 11 XB-995 8450 #9413 Gateway Campus Rm 2 BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class. Attention, Managers! Is your staff in need of training in project manage- ment? The courses listed can be customized for your organization. Call Beverly Johnson at 443-518-4973.