Issue link: http://howardcc.uberflip.com/i/849277
2 Fall 2017 443-518-1700 howardcc.edu/ConEd Marketing & Social Media Practical Marketing for a Small Business Does your business advertise? Do you have seasonal sales promotions in place? Are you getting a fair return from the distribution of fliers and other printed materials? Is your website attracting new business? Is your business active in social media? is class will connect all these dots for your small business success in the "New Era of Marketing." You will be empowered with the tools to develop a dynamic, concentrated, and effective communication strategy. Instruc- tor Pedro Marin has corporate and entrepreneurial strategic marketing experience. .8 CEUs. $105 (includes $40 in fees*) Tue 6:30pm-9pm, Oct 17-Oct 31 XB-501 6050 #7813 Gateway Campus Marketing Strategies for Today and Tomorrow Learn the timeless marketing basics that every business owner must know including marketing metrics, targeting by profiling, advertising, sales, customer service, web strategies, and more. $70 (includes $40 in fees*) Sat 9am-4pm, Sep 23 XB-340 M1609 #2566 Laurel College Center Digital Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. is three-part series covers the essentials of eMarketing. Students will explore ways to improve email promotions, increase website traffic, and de- velop online advertising techniques. Please visit yougotclass. org/catalog.cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Sep 5-Dec 1 XO-933 4721 #2656 Online Mobile Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Mobile phones are changing the way consumers interact with brands and connect to the world. Learn about location-based marketing, mobile pay- ments, and QR codes. Discover how mobile marketing can help retain existing customers and attract new ones. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443- 518-4680 for more information. $595 (includes $570 in fees*) Sep 5-Dec 1 XO-920 4720 #2655 Online Introduction to Social Media Social media allows people to discover, read, and share the news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use including Facebook, Twitter, LinkedIn, Google+, and more. Find out why mil- lions are discovering social networking to be profitable both socially and professionally. $60** (fee based, no waivers) Thu 9am-12pm, Oct 5 XE-302 8145 #2589 Gateway Campus Lab B Fri 1pm-4pm, Dec 8 XE-302 8144 #2588 Gateway Campus Lab D Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, image, cause, or product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans, and collect valuable demographic information. You can easily create a web presence with Facebook even if you don't already have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers) Thu 1pm-4pm, Oct 5 XE-560 8146 #2595 Gateway Campus Lab B Social Media for Business Series Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market, and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogs, YouTube, LinkedIn, and more are discussed. Please visit yougotclass.org/catalog.cfm/How- ardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Sep 5-Dec 1 XO-900 4719 #2654 Online Attention, Managers! Is your staff in need of training in project manage- ment? The courses listed can be customized for your organization. Call Beverly Johnson at 443-518-4973. BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class.