Issue link: http://howardcc.uberflip.com/i/893098
2 Winter 2018 443-518-1700 howardcc.edu/ConEd Marketing & Social Media Digital Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. is three-part series covers the essentials of eMarketing. Students will explore ways to im- prove email promotions, increase website traffic, and digital advertising techniques. Please visit yougotclass.org/catalog. cfm/HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Feb 5-Apr 27 XO-933 4938 #4575 Online Mobile Marketing Certificate Earn a Continuing Education Certificate of Completion for Professional Development. Mobile phones are changing the way consumers interact with brands and connect to the world. Learn about location-based marketing, mobile pay- ments, and QR codes. Discover how mobile marketing can help retain existing customers and attract new ones. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443- 518-4680 for more information. $595 (includes $570 in fees*) Feb 5-Apr 27 XO-920 4937 #4574 Online Introduction to Social Media Social media has become extremely popular because it al- lows people to discover, read and share news, information, and content to form relationships for personal and business purposes. It can take many different forms. In this class, we will get you started with a few of the most popular venues for business use including Facebook, Twitter, LinkedIn, Google+, and more. Find out why millions are finding social media to be profitable both socially and professionally. $60** (fee based, no waivers) Mon 9am-12pm, Jan 29 XE-302 8240 #4541 Gateway Campus Lab D Wed 9am-12pm, Mar 28 XE-302 8239 #4540 Gateway Campus Lab D Marketing Your Business on Facebook Come learn why your business can't afford to ignore social media. In fact, anyone who wants to promote an organiza- tion, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans, and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don't already have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers) Mon 1pm-4pm, Jan 29 XE-560 8241 #4542 Gateway Campus Lab D Social Media for Business Series Earn a Continuing Education Certificate of Completion for Professional Development. Learn to communicate, market and serve customers using social media in this three-part series. Discover the principles of communication that apply across all social networks and how these networks work. Facebook, Twitter, blogging, YouTube, LinkedIn, and more are discussed. Please visit yougotclass.org/catalog.cfm/ HowardCC or call 443-518-4680 for more information. $495 (includes $470 in fees*) Feb 5-Apr 27 XO-900 4936 #4573 Online Marketing Your Meetings and Exhibits Learn what to include in your marketing plan and how to understand the purpose of your meetings and exhibits. is class will show you how to analyze your target market, deter- mine the factors that will affect your budget, how to identify and understand your competition, and how to monitor the results of your marketing plan. $45** (includes $40 in fees*) Thu 6:30pm-9:30pm, Mar 22 XE-705 M1651 #4217 Laurel College Center BUSINESS SKILLS Explore a wide range of business skills for developing your career, including courses on communication, entrepreneurship, project management, marketing strategy, and leadership fundamentals. COURSE NOTES * Fees not eligible for waiver. ** Neither XE courses nor their fees are eligible for waiver. (S) = Supplies needed. Instructor will provide list at first class. (T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class.